Strategic Marketing and Business Solutions ... Towards a sustainable future

Product Design and Innovation Marketing

Product innovation and design are keys to successful organizations. Determining the fit of products within current mixes, processes, and resources required to optimize performance, are challenging tasks. These challenges increase when new products are introduced, and when products are redesigned and improved. Product innovation, design and development, thus, require careful considerations. Strategic decisions must be made about product categories, product mixes, branding, packaging, product pricing, allocation of marketing, financial, and human resources, monitoring and managing customer expectations, and product/brand-customer relationships and perceptions and distribution. These and various other challenges positively or negatively influence organizational performance. 

Contact Bena•Factor Marketing at 1-888-463-5559 or We work with clients to manage the product design, innovation, and performance processes, strategic planning and marketing communications surrounding these processes.